AN INNOVATIVE KIDS MEDIA COMPANY,
CREATING PROJECTS WITH PURPOSE, PASSION AND HUMOR
S'more Ideas, LLC
3 former campers and current kids media executives have teamed up to form S’more Ideas, a new innovative kids media company. Their first project, CAMP@HOME, was created to answer the intense toll that the pandemic has taken on kids and families-- impacting summer camps, sports programs and community events. The team of Karen Gruenberg, Abby Pecoriello and Robyn Nish Friedman have big kids media experience, working at Nickelodeon, Sesame Workshop, Disney, and most recently GoNoodle.
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Launched CAMP@HOME with UNICEF Kid Power, July 2020
Summer 2020 is a challenging time for kids, parents, community centers, daycares, summer schools, and camps. S’More Ideas created CAMP@HOME in partnership with UNICEF Kid Power. It is a powerful combination-- expert kid content creators, alongside one of most impactful philanthropic organizations-- stepping up to provide great interactive camp content that anyone can access for FREE. CAMP@HOME is a FREE VIRTUAL CAMP www.unicefkidpower.org/camp
About us
We make things happen! S’More Ideas is the intersection of smart content strategy, great creative ideas and high impact production; grounded in deep knowledge of kids development and media.
Karen Gruenberg
Karen Gruenberg is a leader in the kids media space, having served as EVP, Content and Distribution at Sesame Workshop, Chief Content Officer at GoNoodle, and most recently co-founder of S’more Ideas and principal at KSG Projects. Her work spans the launch of 2 major digital outlets, Noggin and Sprout, the management of multiple hit series, including Sesame Street and Dragon Tales, and the creation of the corporate sponsorship business for Sesame Workshop. In her roles at S’More Ideas and KSG Projects, Gruenberg has worked with top talent and companies such Epic Records, National Geographic and UNICEF in the development and production of new multiplatform projects and business strategies.
Abby Pecoriello
Abby Pecoriello is a creative powerhouse, with deep experience in creating and producing long and short form content for kids. Prior to S’More Ideas, Pecoriello spent the last eight years as the co-founder and head of creative at GoNoodle, the leading movement and mindfulness platform, where she conceived and created over 400 videos, played over a billion times by elementary school students. She spent 12 years at Nickelodeon, starting as a producer, then moving to Noggin to oversee new series production and ongoing marketing and brand development, and then as the VP of Parents and Preschool Digital.
Robyn Nish Friedman
Robyn Nish Friedman is a seasoned production executive and showrunner, specializing in live and studio production. She started her career at MTV, working her way up to showrunner of their daily flagship show, TRL. Nish Friedman followed this up with stints at VH1, Bravo and Nickelodeon. At Nickelodeon, she executive produced Nick Studio 10, and was Co-EP of the HALO Awards, Kids’ Choice Awards Pre-Show and World Wide Day of Play. Prior to co-founding S’More Ideas, Nish Friedman spent 5 years at GoNoodle, producing hundreds of pieces of short form content for kids and teachers, viewed around the globe.